Are you always hungry when you eat? If the answer is no, then you are probably eating for another reason - comfort, boredom, emotion or habit.
Fad diets, yo-yo dieting, sin snacks and forbidden foods: we've all heard of them, and many of us have experienced them first hand. Trying to lose weight can be a long and challenging journey. If you've ever tried and failed to lose weight before then you probably know just how frustrating it can be. Constant calorie-counting and watching what we eat draws our attention back to the food, and we can end up thinking constantly about what we are eating - and, very often, what we are not allowed to eat. When the effort of the diet becomes too much, people fall off the wagon and the weight piles back on.
Our relationship with food often starts at an early age - parents might use treats as a reward ("eat your dinner or there will be no pudding"), or guilt ("think of all those starving children"). Eating also stimulates the pleasure centres of our brain and when you combine this with feelings such as stress, low self-esteem, sadness and boredom, it is easy to see how emotional eating can lead to weight gain.
With all of this, it is perhaps not surprising that many diets fail in the long term, although we can suspend our habits for weight loss in the short term.
BWRT® Transformational Coaching includes a unique approach towards Weight Loss Coaching examining the emotional drivers that lead to eating and weight gain, eradicating them and leaving you free to lose weight naturally. The aim is to establish the reasons behind over-eating, and to empower you to regain control over your eating habits. Based upon the relationship between weight and attitude and the mind body relationship, coaching is an holistic approach. It is an investment in you, your health, and your well-being.